I grew up with a Dad in sales. He was really good at what he did/does, but I remember his mantra: The first of every month we start over.
So, it seems appropriate that I started over on September 1st.
I remember while I was in the U.K. this past April feeling that I needed to redirect myself. I sat on a cliff on my birthday, and as I looked out at that ocean I felt like it was time to be brave. As I sat in silence with a friend in Wales and we looked out from a pasture on a hillside I found my mind wandering to all the what ifs…
What if I wasn’t so scared? What if I just started creating the life of my dreams? What does that life look like? What if I chose to start over when I got home? What if I failed? What if I succeeded?
As I wandered the streets of London and Windsor I frequently imagined a life that would allow me to do more traveling, exploring, and growing – a life that had more meaning to me and those around me.
I’ve always maintained consulting for friends on projects and social media campaigns as a side gig because I love it. Which is why I started looking at the kind of consulting I felt capable of doing when I got home.
I felt guilt over this dream, mostly because I loved my job. I loved the family I had there, and I loved the opportunities they had given me. Honestly, I never envisioned leaving, but there was this desire to get back to marketing – a nagging desire to write more; to create more; to develop a path I loved more.
Deciding what to do next meant asking myself what is it that I actually can do:
I can write.
I can develop content.
I can manage social media like a boss.
I can create captivating visuals.
I can tell your story in a way that inspires others to take action.
I can develop tool kits.
I can create and maintain marketing plans.
I can help an organization envision and execute a strategic plan.
I can develop ad copy.
I can write speeches.
I can plan and promote events.
I can build networks and communities.
By embracing the fork in the road I get a chance to refocus, and to start on the path to the life I envisioned. I get to pursue my passion for marketing and get back to the public relations professional I always dreamed I’d grow up to be.
In true sales fashion: It’s a new month, so let the fun begin.